Writing

Posts and newsletters on product development, AI, and what happens when code becomes free. Shorter pieces go out as the newsletter. Longer ones become posts.

An isometric figure: people gathered around a yellow block on a shared base, and a copy of the block standing outside with no one around it.Post11 Oct 20262 minYou can build any product, but not any businessFirst the agent could copy how a product looks. With REA it can also copy how it works.Read the post
An isometric figure: people gathered around a yellow block on a shared base, and a copy of the block standing outside with no one around it. Post 11 Oct 2026 You can build any product, but not any business First the agent could copy how a product looks. With REA it can also copy how it works. 2 min A backlit mountain landscape, toned in black and canvas colour. Post 8 Oct 2026 AI could be the best thing that ever happened to designers When everyone can build, the scarce part is deciding what is worth building. A good designer often knows the most about that. 2 min Four people eat lunch on a raised platform while small cube-shaped agents keep working on the floor below them. Post 8 Oct 2026 What Monday morning looks like in an agentic product organization No science fiction. Just a product team of four, from eight o'clock until lunch. 4 min Three isometric figures, each on its own plinth: a few people, a couple of product teams and a large organization. Post 6 Oct 2026 A proposal for an agentic setup across the organization How your agents share knowledge, and why the answer depends on how many of you there are. 4 min A stack of five stones on a pebble beach in fog. The bottom one is a broad, flat stone, the top one small and pointed. Post 26 Sept 2026 AI in every layer of The Decision Stack I'm reading Martin Eriksson's book on how vision, strategy and everyday decisions fit together. Here is where AI helps in each of the five layers, and where it just helps you get things wrong faster. 9 min A flock of starlings over a reed bed, scattered on the left and gathered on the right. Post 15 Sept 2026 From inspiration to agentic product organisation Most companies use AI as 200 individuals with a subscription each. Here are the questions you need to be able to answer, layer by layer, before it becomes one way of working. 6 min Two hands writing in a small notebook. Newsletter #16 7 Sept 2026 A small tool that has changed how I write Cotypist guesses your next words in every Mac app. Press Tab, and the sentence is there. 2 min Five blank cards hanging on a string. Newsletter #15 31 Aug 2026 Always ask for five versions when you design with AI The first draft is never the right one. That still holds now that AI makes the draft. 2 min Four people standing on a balcony looking out over the city. Newsletter #14 26 Aug 2026 Nine design leaders on where UX is heading I asked all nine the same question: which part of your craft is disappearing? The report is what came out of it. 2 min A man looks out of a large window. Newsletter #13 25 Aug 2026 Let an agent onboard at your competitors Onboarding is the one place a company can't lie. Set Claude Cowork to walk through the whole flow, screenshot by screenshot. 3 min Glasses, a watch and a pine cone laid out in a row. Newsletter #12 18 Aug 2026 The best tips and tricks from Produktland Eight episodes, eight guests. I asked every single one: what should product managers try on Monday? Here are the answers, plus what they recommend themselves. 5 min Three empty chairs in a row against a wall. Newsletter #11 11 Aug 2026 A license agreement is not a transformation. Three questions that reveal whether your AI rollout actually changed anything. 3 min A folded blank sheet and a fountain pen. Post 27 Jul 2026 The ultimate guide. To a simple website with AI. You describe the site, an AI builds it, and you own the files afterwards. No template, no monthly platform fee. Even if you've never opened a terminal. 7 min A desk full of open books and notes. Newsletter #10 23 Jun 2026 Andreas Kelm How to build your PM brain as code A git-versioned product management system with an AI coaching layer. Built for the reality where nobody can hold all the context in their head. 3 min Six people in identical clothes standing in a line. Newsletter #9 16 Jun 2026 Steal design from the best You don't need a designer to get a site that looks like something. You just need to point. 2 min Two hands each reaching for a cup of coffee. Newsletter #8 9 Jun 2026 Choose Cowork over Lovable Lovable is fast. But if the prototype needs to live on in production, you're starting in the wrong place. 2 min Scissors, twine and tape laid out for wrapping. Newsletter #7 1 Jun 2026 Email templates with Claude Design 11 MJML templates for my newsletter, built on my own design system, not a stock template that looks like everyone else's. 3 min A man drawing a plan on paper, seen from above. Newsletter #6 25 May 2026 Stop asking the AI to code, ask it to plan first A small plugin that forces the agent to think before it builds. And why that's a PM question, not a developer question. 3 min Two people discussing a floor plan on a screen. Newsletter #5 18 May 2026 How I use Cowork plugins to challenge my product strategy I let Claude run the competitive analysis on my own product. It took 14 minutes. 3 min A man sitting and reading a book. Newsletter #4 18 May 2026 A playbook on AI in product management A slightly different email this week... 3 min A pair of glasses lying on a keyboard. Newsletter #3 27 Apr 2026 Let Cowork read your dashboards for you Stop logging into PostHog every morning. Let the agent do it. 2 min A country lane curving out into the fields. Post 23 Apr 2026 Is anyone still in doubt? Three questions that are already settled, and what work is left. 4 min A desk with papers being reviewed with a pen. Newsletter #2 20 Apr 2026 The QA loop that runs in 30 minutes 80 test cases in one day without a QA tool. 3 min Notes reading ideas spread on a table, a hand writing another. Post 17 Apr 2026 What AI does to Scrum 6 min A closed wooden gate facing an open field. Post 16 Apr 2026 What is actually stopping you from starting over? Three roles: the ones who build, the ones who own a problem, and the ones who coach. The coordination layer is gone, and AI takes it first. 4 min A carpenter working at his workbench. Newsletter #1 13 Apr 2026 Make your own CTO One instruction file. One Claude project. A CTO who knows your stack. 3 min Crumpled paper balls scattered on a table. Post 10 Apr 2026 What if your AI understood your outcome instead of your output? We ask AI to build things. But what if we told it what we wanted to achieve instead? 6 min A researcher looking into a microscope. Post 4 Apr 2026 I just replaced an entire QA department with two AI tools Five QA rounds. 80+ test cases. 15+ bugs found and fixed. All in one day, without a single human tester. 3 min Three runners at speed side by side. Post 22 Mar 2026 The new product trio The classic split between designer, developer and PM doesn't make sense anymore. Here's what replaces it. 5 min A horse behind a wooden fence in morning mist. Post 22 Mar 2026 Faster development. Faster horses. When building is cheap, the temptation is to ask the customer what they want. It's still the wrong approach. 4 min

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