I have worked in and around UX for many years, with designers and product teams. Today I help product organisations bring AI into their product development. So I have my own reading of where it is heading.
I wanted to know whether the people I respect most see it the same way.
So over the summer I asked nine Danish design leaders: Rune Veerasawmy, Philip Illum Thonbo, Peter Dahlstrøm Andersen, Martin Fabricius, Jonathan Jungløv, Anders Tolborg, Daniel Wiklund, Peter Gregersen and Anne Louise Grønnebæk Hansen.
I asked all nine the same question: which part of your craft is disappearing?
One of them said something I have not been able to let go of since.
The report is what came out of it. What they are testing, the new workflows, what they worry about, and where they think it lands.
Whether you are a UX designer, product owner, product manager or Head of Product, there is something in it for you. Maybe for your daily work. Maybe for your next job.
