Prompt cards

Build a clickable prototype of [product] for [target group]. It should cover one path only: the user must be able to [task] from start to finish. Create the five to eight screens the path needs, with real content and buttons that lead on. Anything outside the path can stay empty, so the test is about what we want to learn.

The prompt is copied when you open Figma Make. Paste it there.

We want to make a product box for [product idea] for [target group]. The problem it solves is [problem]. Suggest three name options, and for each, the three promises for the front and one sentence for the back. Also write five questions I can ask customers while they hold the box, so I learn whether they would buy it.

We want to know how many people in [target group] have the problem [problem], how often it happens, and what they do about it today. Write a questionnaire with at most eight questions that takes under three minutes to answer. Use fixed answer options where it makes sense and one open question at the end. Also suggest how I read the answers to see whether the problem is big enough.

The prompt is copied when you open Typeform. Paste it there.

Here is a short description of our solution: [description]. It is for [target group], and we want to test whether the message is understood. Write a six-question survey that first asks people to explain the solution in their own words, then asks what they miss and what they would use it for. Also give me two other versions of the description so I can test them against each other.

The prompt is copied when you open Google Forms. Paste it there.

We want to test demand for [product idea] with ads on [channel] before we build anything. The target group is [who], and the problem is [problem]. Write five ads, each with its own promise, at most 125 characters of body text and a headline of at most 40 characters. Suggest a budget and duration, and what click rate would make you say a promise is working.

The prompt is copied when you open Meta AI. Paste it there.

Build a page that looks like [product], with a button for the new feature [feature], and the page behind the button. The page should say honestly that the feature is on its way and ask for an email address. Make the button clear without crowding the rest of the page, and count clicks and sign-ups so we can see how many want the feature.

The prompt is copied when you open v0. Paste it there.

We want to send one email about the idea [idea] to [number] of our customers to see whether it sparks interest. The customers are [who], and they know us for [what we do today]. Write three subject lines and a short email with one clear link and one question they can reply to. Suggest which numbers we should look at, and when the response is good enough to move on.

The prompt is copied when you open Mailchimp. Paste it there.

We want to draw a storyboard for [product] from the customer's point of view. The customer is [who], and the problem arises when [situation]. Write six to eight frames from the moment the problem arises until it is solved, each with one sentence on what happens and one on what the customer thinks. Mark the two frames where I should pay most attention to customers' reactions.

The prompt is copied when you open Gemini. Paste it there.

We want to ask [customer or customer type] to sign a letter of intent to buy [product] at [price] when it is ready around [date]. Write a one-page letter of intent in calm, honest language: what they get, what it costs, when, and that it is not legally binding. Also write a short email that sends the document and explains why we are asking for it.

We want to test [product idea] as a Wizard of Oz: the customer uses a simple front end, and we do the work behind it by hand. The customer should be able to [task]. Describe the smallest front end we need to build, and a playbook for us behind the screen: what we do when a request comes in, how fast we need to respond, and what we log each time so we know afterwards what is worth automating.

We want to split test [page or feature] in [product]. The action we want more people to take is [action], and today [current rate] do it. We have about [number] visitors a week. Suggest three hypotheses and a version B for the strongest one. Work out how long the test needs to run before the difference is not down to chance, and write what we do if we never get there.

The prompt is copied when you open PostHog AI. Paste it there.

We are considering putting [product] on [platform] to see whether people will pay before we produce it. The target group is [who], and the planned price is [price]. Write the campaign headline, the first three paragraphs of the story and a plan for three reward tiers. Suggest a realistic goal, and what we need ready before we press start.

Build a landing page for [product idea] as if the product existed. The target group is [who], the problem is [problem], and we want people to [sign up, book a demo or pre-order]. The page needs a headline, three benefits, a short section on how it works, and one button with a form. Store the sign-ups so we can count them.

We want to deliver [value] by hand to three to five customers in [target group] before we build a product. It will cost them [price], and we will run it for [number] weeks. Make a plan for the trial: how we find the customers, what we deliver each week, and what we ask along the way. Also write a weekly form we can use to note what they use and what they ignore.

The prompt is copied when you open Notion AI. Paste it there.

We are running a card sort with customers from [target group] to understand how they group the features in [product]. Here are the features: [list]. Rewrite each feature as a short card label in the customer's language. Write the instructions I give participants, and explain how I combine the results afterwards to see the groups and the order participants agree on most.

The prompt is copied when you open Miro AI. Paste it there.

We want to make a two-minute explainer video about [product idea] for [target group] before the product exists. The problem is [problem]. Write the script in three parts: the problem, the solution and the result, at most 250 words in total. Suggest what should be on screen in each part, and the text next to the sign-up field below the video.

The prompt is copied when you open NotebookLM. Paste it there.

We want to write a data sheet for [product] as if it were on sale, and give it to customers who buy on specifications, such as [role]. Create the data sheet with the sections such documents usually have in [industry]: features, technical data, compatibility and price. Mark the numbers we do not know yet, and write five questions customers are likely to ask.

We want to put up a poster for [product idea] in [a store, trade show or office] and see whether people stop. The target group is [who]. Suggest five versions of the single sentence the poster should carry, and describe the image for each. Also write what I should note when someone stops, and which questions from them would be a good sign.

The prompt is copied when you open Gemini. Paste it there.

We want to make the brochure the sales team would take to [target group] for [product], before it exists. Write the brochure: the front with one promise, the inside with the problem, the solution and three benefits, and the back with price and next steps. Also write five questions I can ask the sales team and customers after they have read it.

The prompt is copied when you open Figma Make. Paste it there.

We want to test our positioning by putting our name and promise on an existing product, [product], and offering it to [target group]. Suggest three name and promise options, each speaking to a different need. Write the packaging or product page text for the strongest one, and explain what we learn if people want it and what we learn if they pass it by.

Build a menu item for [feature] in [product or website] and the page people land on when they click it. The page should say honestly that the feature does not exist yet. Ask briefly what they were hoping for and give them a field for their email address. Count clicks and answers so we can see how big the demand is.

The prompt is copied when you open v0. Paste it there.

We have data in [tool, e.g. Google Analytics or PostHog] for [website or product], and we want to understand [question, e.g. where people drop off during sign-up]. Suggest the five reports or queries I should run and what to look for in each. Also write how I present the findings to the team on one page.

The prompt is copied when you open PostHog AI. Paste it there.

We want to see what people search for around the problem [problem] in [country or market]. Our idea is [idea]. Write 20 search terms and phrases customers would use themselves when they describe the problem, in [language]. Group them by need, and explain how I use Google Trends and a keyword tool to find the three groups that are growing.

The prompt is copied when you open Gemini. Paste it there.

I want to understand how [target group] talk about [problem] in places where we are not present, such as forums, Facebook groups and reviews of [competitor]. Suggest ten places to look and the search terms to use. Create a form for collecting quotes, so I can count which problems come up again and again and which words people use for them.

Here are [number] support requests from the past months about [product]: [paste or describe them, without names or other personal data]. Group them by what customers were trying to do, count how many fall in each group, and sort by how much they cost us. For the three largest groups, suggest one product change that would remove the need to contact us.

The prompt is copied when you open NotebookLM. Paste it there.

We want to ask our current customers to recommend [product] to someone they know, and measure how many do. The customers are [who]. Write a short, personal email asking for the recommendation without promising a reward. Suggest how we make it easy to share, how we measure it, and what share would be a good sign.

The prompt is copied when you open HubSpot. Paste it there.

We want to measure interest in [idea] by placing a link on [page, newsletter or product] that people already visit. Write five versions of the link text, each with its own promise, and suggest where the link should go. Explain how I set up tracking with UTM parameters or our own tool, and how I compare the clicks with another link on the same page.

Build the smallest version of [product] that can be sold to [target group] and solve [problem]. Here are the features we are considering: [list]. First suggest which features belong in the first version and why. Then build that version with login, payment and tracking of the three most important actions, and write how we put it live.

The prompt is copied when you open Claude Code. Paste it there.

I have an idea: [describe the idea in two sentences]. It is for [target group]. Suggest what I should draw on one page so a customer understands the idea in 30 seconds: which parts, in what order, and what should be written out. Also write the three questions I ask when I show the drawing.

The prompt is copied when you open Miro AI. Paste it there.

Build a page where [target group] can pre-order [product] before it is finished, at [price] with delivery on [date]. There is room for [number] customers. The page should say what they get, when, and what happens if we do not make it. Add payment with Stripe and a list of everyone who bought, so they can become our first testers.

Build a search box for [website] that answers questions from our own content in [folder or sitemap]. Store every query with the text, the time and whether the answer found anything, with no IP, cookies or other personal data. Also build a simple page just for us that shows the queries without an answer, grouped by topic and sorted by how often they come up. Finally, write how we read the list and pick the three gaps we test first.

The prompt is copied when you open Claude Code. Paste it there.

Help me build a GPT that will help [target group] with [task]. It should use our own material: [describe it, e.g. guides, prices, examples]. Write the instructions for the GPT: its role, what it asks about first, what a good answer looks like, and what it should say no to. Also suggest three questions I ask five customers after a week, so I can tell whether they would miss it.

I want to understand how [target group] handle [problem] today, without running interviews. I will send a form where they answer three open questions in text or a short video. Write the three questions so they are about something people have actually done, such as the last time they had the problem. Also write a short invitation, and explain how I group the answers afterwards and find the patterns that recur.

The prompt is copied when you open Typeform. Paste it there.

I want to make a report on [topic] from the answers of a panel of [number] [professionals, e.g. product leaders in Danish companies]. The report should attract [target group], who give their email to read it. Write five open questions for the panel, a short invitation and an outline of the report's chapters, where each chapter builds on verbatim quotes. Also suggest how I measure whether the topic draws interest, beyond the number of signups.

I want to know how many companies in [country or region] are hiring people for [task or problem]. Find current job ads for the roles [roles, e.g. product manager and product owner]. Count the share that mentions [task, tool or word], and quote three typical phrasings. Make a table with role, number of ads and share, and write how I repeat the measurement every month so I can follow the trend.

The prompt is copied when you open Gemini. Paste it there.

I want to test whether [target group] need [idea] by running a free 45-minute webinar on the problem [problem] before the product exists. Write the title, the signup page with three points on what participants get, and three emails: invitation, reminder the day before and a follow-up afterwards with one offer. Also suggest how many signups and how many replies to the offer we need before we go on.

The prompt is copied when you open Mailchimp. Paste it there.

We need to price [product] for [target group] and want to use the four Van Westendorp price questions. The product does [what it does], and the alternative today is [alternative]. Write a short product description for the survey and the four questions. Then explain how I read the answers in a spreadsheet to find the price window most people accept.

The prompt is copied when you open Google Forms. Paste it there.

Find reviews of [competitor 1], [competitor 2] and [competitor 3] from the past year on Trustpilot, G2 and the App Store. We are considering building [product idea] for [target group]. Group the complaints into topics and show how often each comes up, with two quotes and a link per topic. End with the three gaps none of them solve well.

Here are notes and emails from our last [number] won and [number] lost deals for [product]: [paste or attach]. Find the reasons that repeat in each pile and show the difference between them with quotes. Then write the three most important hypotheses about why we lose, and for each one question I can ask a lost customer to test it.

The prompt is copied when you open HubSpot. Paste it there.

We are considering [product] for [target group] in [countries]. The price will be about [price] per [month or year]. Work out the market from the bottom up: how many have the problem, how many we can reach, and how many we can realistically win within three years. Say where each number comes from, and mark the ones you guessed so I know what to check.

We want to ask customers who cancel [product] why they leave. The cancellation must go through at once, and the question must be optional afterwards. Write the question, five fixed answers and a short thank you, in a calm tone without trying to keep them. Also suggest how we group the text answers after a month, and which answers should make us act.

The prompt is copied when you open Typeform. Paste it there.

Our product is [product], and a new user has got value when they have [action]. We measure with PostHog, and the signup event is called [event]. Suggest the events the funnel from signup to value should consist of, and how I measure the time between them. Then write how I read the result, and which kinds of changes usually move the step where most drop off.

The prompt is copied when you open PostHog AI. Paste it there.

Build a calculator for [product] where customers enter [number 1], [number 2] and [number 3] and see how much they save per year. The gain is calculated like this: [your formula]. Show the result right away and let customers get a short summary by email. Measure how many start, how many get a result, and how many sign up.

Build a waitlist page for [product] for [target group]. The form should have email and one question, [your question], with four fixed answers. Send every signup to [email tool] with the answer as a field, and show a short thank you that says when they will hear from us. Also build a simple overview of signups per answer.

The prompt is copied when you open v0. Paste it there.