RUN_Q3 / OKR_REVIEWTAVLE APS · ONBOARDING01 / 10
Quarterly review · Jul to Sep 2026

Q3 review

The onboarding team. One objective, three key results and two decisions we need today.

1 on track   1 behind   1 at risk
Updated 06.10.2026 · 09:00
Overall progress53%
RUN_Q3 / CONTENTS02 / 10
Agenda

Six items. 30 minutes.

Numbers first. Then what didn't work. Finally what we need to decide.

  1. 01The objectiveP.03
  2. 02Three key resultsP.04
  3. 03What movedP.06
  4. 04The failed experimentP.07
  5. 05Confidence for Q4P.08
  6. 06Two decisionsP.09
Tavle ApS · internalOwner: Onboarding team
OBJECTIVE_Q303 / 10
Objective
New customers send their first invoice the same day they sign up.
Set by: Onboarding team Period: Jul to Sep Measured: weekly
01 · The objective
RUN_Q3 / KEY_RESULTS04 / 10

Three key results

Progress to target · delta since 01.07
KR_01On track
Day 1 activation from 31 % to 45 %
71%+10 PP
Now 41 %Target 45 %
KR_02Behind
First invoice in under 10 minutes
56%−5 MIN
Now 14 minTarget 10 min
KR_03At risk
First-month churn below 4.0 %
32%−0.6 PP
Now 5.3 %Target 4.0 %
02 · Key resultsOverall 53 %
KR_01 / ACTIVATION_DAY_105 / 10
Best number this quarter
71%
+10 PP31 % → 41 %

Day 1 activation. Four points from target, and the curve is still pointing up.

Day 1 activation, % per week
TARGET 45 TEMPLATE 31 41
WEEK 27WEEK 33WEEK 39
02 · Key resultsSource: product data, 1,940 new customers
RUN_Q3 / DRIVERS06 / 10

What moved the numbers?

Moved
  • Template for the first invoice+6 PP
  • Bank connection moved to step 2−3 MIN
  • Welcome email with one link+2 PP
Didn't move
  • New pricing page±0
  • Tooltips across the app−0.1 PP
  • Churn reminder on day 14+0.1 PP
03 · What movedEffect measured against control group
EXP_14 / SETUP_CALL07 / 10
Status: failed

Free setup call

$ exp run --id 14 --weeks 6
> hypothesis: 15 min call gives +8 pp activation
> booked: 212 of 1,940 new customers (11 %)
> activation, call: 44 %   control: 40 %
> lift: +4 pp, but only among those who booked themselves
> cost per extra activation: DKK 610
> result: FAILED
What we learned

The call helped people who were already keen to get started.

Next time we measure the customers who never ask for help.
04 · The failed experimentRan weeks 31 to 36
RUN_Q4 / CONFIDENCE08 / 10
0.6
Confidence for Q4 · scale 0 to 1
0.01.0
We'll hit 45 % activation. The churn target is uncertain.
KR_010.8
KR_020.6
KR_030.4
05 · Confidence for Q4Voted by 7 on the team
RUN_Q3 / DECISIONS09 / 10

Two decisions today

Decision_01
Do we stop the setup call?
AYes, now. It frees up 38 hours a week.
BOnly for customers with over 20 employees.
RecommendationA
Decision_02
Does first-month churn get its own team in Q4?
AYes, two developers from Payments for 12 weeks.
BNo, we lower the target to 4.8 %.
RecommendationA
06 · Two decisionsAnswer by 10.10.2026
RUN_Q3 / END10 / 10
$ review --q3 --status
> complete · 2 decisions pending

Thanks.

Decide today, and Q4 starts on Monday.

Onboarding team · Tavle ApSNext review 05.01.2027
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