Master brand guidelinesVersion 2.1
spire
Spire ApS, AarhusNovember 2026
Spire brand02 / 10
Contents
- 01Our story
- 02Logo and clear space
- 03Colours
- 04Typography
- 05Tone
- 06Do and don't
01 Our story03 / 10
Our story in one sentence
Everything big starts as a sprout. We help you water it every day.
01 Our story04 / 10
90
Seconds a day
That's how long a habit takes in Spire. Short enough to keep going.
02 Logo and clear space05 / 10
spire
Give it room.
- Clear space
- x is the height of the letter s.
- Minimum size
- 24 px on screen. 15 mm in print.
- File
- Always use the original file.
03 Colours06 / 10
Four colours. No more.
60 % · BackgroundForest green#1F3B2D
30 % · SignalLime#D9F26B
SupportMoss#4E7A5C
SurfacesChalk#F4F6EC
04 Typography07 / 10
Aa
Nunito Black · HeadingsOne small thing a day.
Nunito Regular · Body textSet a goal you can reach today. Spire remembers the rest for you.
DM Mono · LabelsDAY 14 OF 21
05 Tone08 / 10
How we sound.
01
Short.
One thought per message. No filler.
We sayWell done. See you tomorrow.
02
Kind.
We never scold. We help you move on.
We sayYou missed yesterday. It happens. Start again today.
03
Concrete.
A verb and an action you can take now.
We sayDrink one glass of water now.
06 Do and don't09 / 10
Do. Don't.
spire
spire
- Forest green on lime
- Lime on forest green
- Keep the clear space clear
- The logo in one colour
spire
spire
- Lime on white
- Stretching or rotating the logo
- Shadows and glows
- New colours alongside
Contact10 / 10
Ask
us.
- Brand team
- brand@spire.app
- Files and logos
- spire.app/brand
- Address
- Jægergårdsgade 12, 8000 Aarhus
Spire ApS · Version 2.1spire