Time
to
stop
guessing

KeynoteProduktdagen 2026Aarhus, 19 November

Five
parts

  1. 01The claim
  2. 02Three guesses
  3. 03The cost
  4. 04The five-minute test
  5. 05Monday
The claim
We guess more than we think.

Three guesses

01
Fragtly

Nine months on an app. 3% opened it.

02
Bankboks

The button moved. Sales fell 14%.

03
Rejsehuset

An AI chat for everyone. Three users a week.

The cost of one guess
2.4 millionDKK

That's what Fragtly's app cost. Talking to five customers would have cost one afternoon.

“
It felt so right in the meeting.
Head of Product, Fragtly
Hands holding a kitchen timer next to a yellow note on a table

The five-minute­test

  1. Write down the guess.
  2. Find one user.
  3. Ask one question.
  4. Write down the answer.
  5. Then decide.

Five minutes change the whole conversation.

We think
We know
What leaders can do on Monday
  1. 1Ask: what do we know?
  2. 2Require one test per idea
  3. 3Book customers in the calendar
  4. 4Celebrate a disproven guess
Ask before you build.
Thank you
1 / 1