PortfolioSelected cases, 2023 to 202601 / 10
Ida Holm
Freelance product designer
I design apps, dashboards and flows that people get the first time.
Ida HolmContents02 / 10
Contents
Three cases, one method and an email at the end.
- 01About me03
- 02Banking app for Nordvig Bank05
- 03Dashboard for Kornmo Logistik06
- 04Booking at Saltholm Klinikker07
- 05How I work08
- 06Clients and contact09
Ida HolmAbout me03 / 10
About me
I make complex products so simple that people use them without thinking.
12years in product design
40+products launched
1designer, no middlemen
Ida HolmSection 0204 / 10
Three projects, three kinds of users: retail customers, dispatchers and patients.
Cases
01 Banking appNordvig Bank, 2025
02 B2B dashboardKornmo Logistik, 2024
03 Booking flowSaltholm Klinikker, 2023
Ida HolmCase 01, banking app05 / 10
Case 01 · Nordvig Bank
New banking app for 400,000 customers
Problem
Customers couldn't find the key features. Support was drowning in calls.
What I did
New navigation, a new home screen and a component library the team now builds everything with.
| Result | Before | After |
|---|
| App rating | 3.1 | 4.6 |
| Time per transfer | 41 s | 12 s |
| Calls per month | 18,200 | 11,900 |
Ida HolmCase 02, B2B dashboard06 / 10
Case 02 · Kornmo Logistik
One dashboard for 400 dispatchers
−38 %
fewer support tickets three months after launch.
Problem
Five systems and a phone call to find one parcel.
What I did
One overview, exceptions first, filters they can save themselves.
| Result | Before | After |
|---|
| Daily users | 120 | 410 |
| Time to overview | 6 min | 50 s |
Ida HolmCase 03, booking flow07 / 10
Case 03 · Saltholm Klinikker
From nine steps to three
Problem
Nine steps to book an appointment. Almost half gave up along the way.
What I did
Available times first, three steps and login only at the end.
| Result | Before | After |
|---|
| Completed bookings | 54% | 81% |
| Steps in the flow | 9 | 3 |
| Minutes per booking | 3.7 | 1.2 |
Ida HolmMethod08 / 10
How I work
Week 1
01Understand
Interviews and data before I draw anything.
Weeks 2 and 3
02Sketch
Lots of simple ideas. Quickly out to users.
Weeks 4 to 6
03Test
Prototypes with real customers every week.
Ongoing
04Deliver
Components and specs, so the team can keep building.
Ida HolmClients09 / 10
Clients, 2019 to 2026
Twelve clients. From banks to councils.
Nordvig BankFinance
Kornmo LogistikTransport
Saltholm KlinikkerHealthcare
Fjordlys EnergiEnergy
Brovang ForsikringInsurance
Halmø RejserTravel
Lundholt PensionPensions
Kvist & LyngRetail
Sandbro SoftwareSaaS
TidevandMedia
Ravnsø MedierPublishing
Mølleby KommunePublic sector
Ida HolmContact10 / 10
Let's talk.
Available for new projects from January 2027. A short meeting costs nothing.