Doc. WS-07
INDEX.V5
REV v4.02.b
14.11.2026
Title / field A1

From idea to
experiment

A half day for the product team. Four exercises, three experiments.

WorkshopHalf day4 exercises
Format09.00-12.30
PlaceRoom 3B
TeamTeam Kvist
FacilitatorIda Holm
Status: ready to use/Bølgeriet ApS/Product departmentPage 01 of 10
Page 02 / 10
§1
Purpose
Purpose / field B1

We walk in with a wall of ideas. We walk out with three experiments that can start on Monday.

InIdeas from the backlog
Out3 test plans
Not todayRoadmap and features
Page 03 / 1002 / Agenda

Agenda

09.00-12.30 / 3.5 hours
Time
Item
Duration
09.00
Welcome and purpose
15 min
09.15
E1Idea dump
30 min
09.45
E2Assumptions
40 min
10.25
Break
15 min
10.40
E3Risk map
35 min
11.15
E4Test plan
50 min
12.05
Wrap-up and next steps
25 min
12.30
End
 
Page 04 / 10Section 03REV v4.02.b

Four
exercises.

Total155 minof work
E1 / 30 minIdea dump
E2 / 40 minAssumptions
E3 / 35 minRisk map
E4 / 50 minTest plan

Four exercises, field by field

Page 05 / 10 / 03 / The exercises
E1
Idea dump
E2
Assumptions
E3
Risk map
E4
Test plan
Time30 min
Time40 min
Time35 min
Time50 min
Output

20+ ideas on the wall, one per note

Output

One assumption per idea, written in the template

Output

The 3 riskiest assumptions

Output

3 test plans with goal, owner and date

Roles

Everyone writes. Facilitator keeps time.

Roles

PM writes. Design and engineering challenge.

Roles

Everyone votes. PO breaks ties.

Roles

In pairs. One owner per plan.

Page 06 / 1004 / Template

How we write an assumption

Writebefore youtalk
We believe
[Audience]new users on a trial
Will
[Behavior]invite a colleague by day 3
Because
[Reason]they can't get feedback on their own
We'll know when
[Measure]30 % invite by day 3
By
[Date]Friday of week 48
Page 07 / 1005 / Goal
3
Experiments out of the room
Ready forMondayweek 47
The funnel / field C2 24 IDEAS 9 ASSUMPTIONS 3 TEST PLANS
Note

The rest goes back in the backlog. Nothing is thrown out.

Room rules

Page 08 / 10 / Valid 09.00-12.30
§ 01

Phones go in the basket.

§ 02

Write before you talk.

§ 03

One speaker at a time.

§ 04

Titles stay at the door.

§ 05

"We don't know" is a fine answer.

§ 06

The facilitator owns the clock.

Page 09 / 1006 / After the workshop

What happens next?

Step 1
Day 1

The plans are on the shared board. Each has an owner.

Step 2
Week 1

The experiments start. No new ideas in the meantime.

Step 3
Week 2

First numbers. The owner gives a short update at standup.

Step 4
Week 3

Review. We decide: continue, adjust or stop.

Next review: Thursday week 50, 13.00/Room 3BOwner: Ida Holm
Page 10 / 10Closing

Bring one idea.

ApprovedWS-0714.11.2026
BringOne idea on a card. Ideally one you're unsure about.
QuestionsIda Holm, ext. 214
End of document/INDEX.V5/REV v4.02.bFrom idea to experiment
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