Klub / launch plan 2027 Internal, for the team

Klub
lands

The beta
is over41 clubs

Launch02.03.2027 Booking for running clubs

Agenda / 15 min

Today

01Launch date
02What's new
03Who it's for
04Beta numbers
05Week by week
06Our ask

Chapter 01 3 features

01

What's new

From beta to everyone, Tuesday 2 March

Three new things

Version 1.0

01New

Book in 3 seconds

Save your spot on tonight's run with one tap.

02New

Smart waitlist

When a spot opens up, the next in line hears about it right away.

03New

Coach board

The coach sees who's coming and splits the group by pace.

Audience

Who for?

Running clubs that manage sign-ups in group chats and spreadsheets today.

The chair

Drops the spreadsheet.

The coach

Knows who's coming.

The runner

Always has a spot.

Beta numbers / Oct. to Dec. 2026 41 clubs

4,812 Active members

21,340 Bookings

4.8 / 5 Rating, 612 responses

4 weeks to speed

Goal: 150 clubs by week 11

WEEK 8

Warm up

Invite all 41 beta clubs
Press kit ready

WEEK 9

Go

Live Tuesday at 06:00
Newsletter to 12,000

WEEK 10

Club tour

6 cities, 6 group runs
Clubs book on the spot

WEEK 11

First paying

150 clubs signed up
Club plan at DKK 49 a month

“

We spent three hours a week counting sign-ups. Now we spend them running.

Trine H.Chair, Søbakken Løbere

For the team

Three
things

What we ask from Monday of week 8 to Friday of week 11.

Share the link

Send it to your own running club in week 9.

Everyone

Reply within 2 hours

Everyone takes a shift in the support queue.

Support

Join a club run

Meet the users, at least one run each.